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Be willing to pursue larger visions that unfold over years.

Some projects move at record speed.
Others take years to mature.

We are now in our 15th year working on The Bay Lights.
The Golden Mile continues to evolve—day by day, season by season.
And over the past four years, our work with Laser Space Cannons has quietly shaped a new monumental art form, unfolding in real time across San Francisco.

To take the long view is to defy time—
to resist the pull of instant gratification.
To let go of the need to make money,
and instead commit to making meaning.

It means allowing each project to serve a larger vision:
the transformation of San Francisco into the City of Awe,
so this city can use its unique creative power to inspire the world.

We believe that is San Francisco’s destiny—
not just to rebuild itself,
but to reawaken the world through wonder.

Taking the long view makes deeper transformation possible.
It gives trust time to grow.
It gives beauty space to unfold.
It allows legacy to take root.

Because in the City of Awe,
we take the time we need—
and bend it toward vision, patience, faith, belief, audaciousness,
and the possibility of something greater than ourselves.