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Never compromise for corporate dollars, even if that means failing.

At Illuminate, we don’t set our sights on what’s achievable.
We aim for what’s meaningful.

To always aim high means we hold our work to a deeper standard—
Not just technical excellence or visual brilliance,
but emotional resonance and moral purpose.

We ask:
Does this uplift people?
Does it point toward something larger than ourselves?
Does it unite rather than divide?

We aim for love.
We aim for equality.
We aim for the kind of awe that doesn’t just impress—but transforms.

We believe public art should do more than decorate.
It should call us to remember what we share,
and what we owe each other.

We’ve lit bridges not just to be seen,
but to help people feel more connected.
We’ve filled parks with music not just for joy,
but to make space for belonging.
We’ve sent lasers into the fog,
not just to dazzle,
but to remind us of the invisible threads that hold this city together.

To aim high is not to reach for perfection.
It’s to reach for meaning.

Because in the City of Awe, we are not here to impress.
We are here to inspire.