Grand Relighting

Media Coverage













During the leadup to the Grand Relighting Celebration, The Bay Lights generated at least 250 million media impressions in just four months.
Below is a summary of the coverage in December, January and February.

SF Bay Area Coverage

KPIX (CBS)
TV reach/audience: 85,000 viewers @6pm, 106,000 viewers @11pm
Online: 638,644 unique visitors per month
http://sanfrancisco.cbslocal.com/2015/12/15/bay-lights-fans-can-watch-artist-reprogram-display-before-unveiling/

http://sanfrancisco.cbslocal.com/2016/01/15/super-bowl-city-free-concert-series-chris-isaak-matt-nathanson-the-band-perry-onerepublic-alicia-keys/

http://sanfrancisco.cbslocal.com/2016/01/28/the-bay-lights-return-super-bowl-50-sb50/

http://sanfrancisco.cbslocal.com/2016/01/29/super-bowl-city-opening-night-live-on-kpix-5/

KPIX: Wilson Walker retrospective and countdown
TV reach/audience: 145,000 viewers
Online: 638,644 unique visitors per month
http://sanfrancisco.cbslocal.com/video/3353520-countdown-to-gold-pt-4/

KPIX: Countdown only
Online: 638,644 unique visitors per month
http://sanfrancisco.cbslocal.com/2016/01/30/hooray-the-bay-bridge-lights-are-back-on/

NBC Bay Area
TV reach/audience: approximately 80,000 viewers per newscast
Online: 1,379,478 unique visitors per month
http://www.nbcbayarea.com/on-air/as-seen-on/25_000-Bay-Bridge-LED-Lights-to-Shine-Again_-Just-in-Time-for-Super-Bowl-50_Bay-Area-365504931.html

http://www.nbcbayarea.com/news/local/San-Francisco-Set-to-Kick-Off-Super-Bowl-City-367061091.html

http://www.nbcbayarea.com/news/california/Super-Bowl-City-Bay-Lights-Draw-Crowds-to-San-Francisco-367131191.html

NBC Bay Area on Facebook
272,826 “Likes”
https://www.facebook.com/NBCBayArea/videos/10153212877186990/

KGO-TV (ABC)
TV reach/audience: approximately 80,000 viewers per newscast
Online: 1,913,778 unique visitors per month
http://abc7news.com/entertainment/bay-lights-artist-gives-abc7-news-demonstration-in-sf/1167764/

http://abc7news.com/society/bay-lights-to-return-for-super-bowl-50-festivities/1166037/

http://abc7news.com/sports/fireworks-bay-lights-kick-off-super-bowl-week/1180767/

KTVU (FOX)
TV reach/audience: approximately 80,000 viewers per newscast
Online: 348,957 unique visitors per month
Live interview with Leo Villareal on 4pm news on 1/27/16
Coverage of re-lighting and fireworks on 10pm news on 1/30/16
Live interview with Ben Davis and Leo Villareal on 2/2/16

San Francisco Chronicle
Online SF Chronicle: 9,929,703 unique visitors per month
Online SFGate.com: 10,196,173 unique visitors per month
Print: 211,779 weekday subscribers
http://www.sfchronicle.com/bayarea/article/S-F-throwing-super-party-for-Super-Bowl-6747266.php

http://www.sfgate.com/local/article/bay-lights-january-30-heineken-lagunitas-6782303.php

http://www.sfgate.com/bayarea/article/Super-Bowl-party-starts-early-with-opening-of-6795739.php

SF Chronicle Sunday Datebook pink section—listed re-lighting on 1/24/16
Sunday print circulation: 418,032 subscribers

SFGate (SF Chronicle online)
Online: 10,196,173 unique visitors per month
http://www.sfgate.com/bayarea/article/Bay-Lights-are-back-Watch-the-artist-reprogram-6702471.php

Bay Area News Group (Oakland Tribune, SJ Mercury News, Contra Costa Times)
Oakland Tribune online: 90,738 unique visitors per month
San Jose Mercury News online: 1,679,468 unique visitors per month
Contra Costa Times online: 539,602 unique visitors per month
Combined print circulation: 1,012,129 subscribers
http://www.insidebayarea.com/news/ci_29446186/bay-bridge-light-sculpture-turns-back-on-saturday-night

http://www.mercurynews.com/bay-area-news/ci_29459771/bay-bridge-lights-best-places-see-them

iHeart Radio (interview begins around the 45:00 mark)
Online: 4,207,725 unique visitors per month
http://www.iheart.com/show/139-Cory-and-Joel/?episode_id=27410196

KQED Radio
Online: 70,211 unique visitors per month
Weekly audience of over 4.1 million listeners, viewers and web users
http://ww2.kqed.org/arts/2016/01/29/the-bay-bridge-lights-return-for-an-unlimited-engagement/

KOIT Radio online
1,592,000 listeners per week
http://www.koit.com/Bay-Bridge-Bay-Lights-Re-light-the-Night/18615055?pid=517151#.VrBMdcexGd4

KCBS Radio
Arbitron P12+ Cume Estimate: 2,339,200
Interviews with Ben Davis, Leo Villareal and Saeed Shahmirzai on 12/18/15

KFOG Radio
Arbitron P12+ Cume Estimate: 664,000
Mentions of re-lighting on various newscasts

KGO Radio
Arbitron P12+ Cume Estimate: 729,800
Interview with Ben Davis on 1/24/16
Interview with Leo Villareal on 1/30/16
Mentions of re-lighting on various newscasts

SF Curbed
Online: 105,985 unique visitors per month
http://sf.curbed.com/archives/2015/12/16/the_bay_lights_sculpture_is_lighting_up_for_testing_tonight.php

Patch.com
http://patch.com/california/southsanfrancisco/bay-bridge-lights-return-weekend

SFist
Online: 128,628 unique visitors per month
http://sfist.com/2015/12/16/youll_see_the_bay_lights_back_on_th.php

http://sfist.com/2016/01/20/let_there_be_bay_lights_bridge_inst.php

http://sfist.com/2015/12/16/youll_see_the_bay_lights_back_on_th.php

http://sfist.com/2016/01/26/the_sfist_to-do_list_12_cool_things_48.php

http://sfist.com/2016/01/31/pics_videos_super_bowl_city_opens_w.php

SF Bay
Online: 60,000 unique visitors per month
http://sfbay.ca/2016/01/31/super-bowl-city-blasts-off-with-chris-isaak-fireworks/

SF Weekly
Online: 642,550 unique visitors per month
Print: 70,000
http://www.sfweekly.com/exhibitionist/2016/01/29/interview-leo-villareals-bay-lights-returns-tomorrow

Out-of-Area and National Coverage

CBS Network TV Show—Top 50 Super Bowl Commercials (national)
TV reach/audience: 10,880,000 viewers
Aired on 2/2/16 and featured views of The Bay Lights shot from a Hornblower yacht passing under the bridge. Host briefly described the installation.

Bloomberg Radio & TV (national)
TV: Total North America – 72 million households
Radio: Heard on more than 300 stations nationwide
http://www.bloomberg.com/news/videos/2016-01-29/san-francisco-lights-up-the-bay-lights-re-installed

POLITICO (mention of TBL in California Playbook)
Online: 7,356,933 unique visitors per month
http://www.politico.com/tipsheets/california-playbook/2016/01/politico-california-playbook-state-of-the-state-salaries-in-porn-sanchez-we-need-a-latina-212282

Apollo Magazine
UK pub not listed in Cision and metrics not listed in Advertising section at site
http://www.apollo-magazine.com/12-days-highlights-of-2016-neal-benezra/

C: California Magazine
Online: 22,009 unique visitors per month
http://csocialfront.com/diary/perfect-pairing-bay-bridge-illuminate

Denver Life
Online: 26,922 unique visitors per month
http://denverlifemagazine.com/2016/01/super-bowl-50/

PureWow (national)
Online: 127,762 unique visitors per month
http://www.purewow.com/entertainment/5-Things-San-Franciscans-Are-Doing-Right-Now-January-2016

Adweek.com (national)
Online: 5,362,372 unique visitors per month
http://www.adweek.com/agencyspy/gsp-illuminate-celebrate-the-return-of-the-bay-lights/99193

Inhabitat (national)
Online: 18,514,906 unique visitors per month
http://inhabitat.com/the-bay-lights-unveiled-worlds-largest-light-sculpture-illuminates-san-francisco-bay-bridge-with-25000-leds/?newgallery=true

Discovery (national)
Online: 1,267,610 unique visitors per month
http://news.discovery.com/tech/gear-and-gadgets/twinkly-waterfall-lights-to-drape-bay-bridge-forever-160202.htm

City Lab from The Atlantic (national)
Online: 7,053,340 unique visitors per month
http://www.citylab.com/design/2016/01/san-francisco-bay-bridge-lights-leo-villareal/433875/

Dogo News (national kids news)
Online: 1,000,000 unique visitors per month
http://www.dogonews.com/2016/2/1/video-of-the-week-super-bowl-50-celebrations-begin-in-san-francisco

artnet news (national)
Online: 976,546 unique visitors per month
https://news.artnet.com/art-world/bay-lights-on-instagram-leo-villareal-417656

Lighting Trades
AZO Optics
http://www.azooptics.com/News.aspx?newsID=22104

Energy Efficiency Markets
Online: 13,097 unique monthly visitors
http://energyefficiencymarkets.com/beautiful-led-lighting-displays/

Photonics
Online: 10,499 unique monthly visitors
http://www.photonics.com/Article.aspx?AID=58255

Associated Press Wire Story on 1/19/16 (run by papers all over the US—sampling of links below)
Online: General AP news has reach of 6,754,622 unique visitors per month
Online: Press of Atlantic City: 491,963 unique visitors per month
Online: Denver Post: 3,203,213 unique visitors per month
Online: Napa Valley Register: 40,130 unique visitors per month
Online: Press Democrat: 778,159 unique visitors per month
Online: Tulsa World: 470,172 unique visitors per month
Online: Daily Progress: 135,208 unique visitors per month
Online: Richmond Times Dispatch: 449,054 unique visitors per month
Online: News Oklahoma 2.6 million unique visitors per month
Online: Hastings Tribune: 51,289 unique visitors per month
Online: The Hindu: 2,216,830 unique visitors per month

http://www.pressofatlanticcity.com/san-francisco-bay-bridge-lights-to-shine-again/article_302a5584-4f1b-5521-8747-d7b3dd488aba.html

http://www.denverpost.com/ci_29407372/san-francisco-bay-bridge-lights-shine-again

http://napavalleyregister.com/ap/state/bay-bridge-lights-to-shine-again-january/article_c06a811e-7309-56f4-b868-3f603a5be2ce.html

http://kron4.com/2016/01/19/san-francisco-bay-bridge-lights-to-shine-again/

http://www.pressdemocrat.com/news/5102845-181/san-francisco-bay-bridge-lights

http://www.tulsaworld.com/san-francisco-bay-bridge-lights-to-shine-again/article_4a993fc2-0c31-5cef-b85c-b46078948780.html

http://www.dailyprogress.com/san-francisco-bay-bridge-lights-to-shine-again/article_1247eaa6-32eb-5672-91e8-ff487d2dfe0a.html

http://www.richmond.com/news/ap/article_44109803-5c0e-5eb8-9e93-48465eda6d61.html

http://newsok.com/article/feed/952692

http://www.hastingstribune.com/san-francisco-bay-bridge-lights-to-shine-again/article_7476a067-8acb-5ac6-982b-73ad4418f040.html

http://www.thehindu.com/todays-paper/tp-in-school/lights-on/article8131115.ece

Associated Press Wire Story on 1/12/16 (mention of TBL at Waterbar)
Online: General AP news has reach of 6,754,622 unique visitors per month
Online Dallas Morning News: 3,551,182 unique visitors per month
http://bigstory.ap.org/article/8933eeba9c514c4f8ea3011c18be2c4d/10-foods-you-must-try-san-francisco-during-super-bowl

http://www.dallasnews.com/lifestyles/travel/us/20160116-top-10-picks-for-super-bowl-visitors.ece

Caltrans/MTC
http://mtc.ca.gov/whats-happening/news/bay-lights-shine-beginning-jan-30

http://mtc.ca.gov/whats-happening/news/video-gallery/light-it

Pending Coverage

Engadget.com
Online: 14,272,898 unique visitors per month
Interviews with Leo and Ben happening the week of 2/29 for piece on light art in SF

AJC.com (Atlanta Journal Constitution newspaper website)
Online: 1,015,200 unique visitors per month
Image of The Bay Lights and information about the permanent installation will be included in online travel feature in March

SNAP Magazine (architectural products magazine)
Will include comments from Leo and Ben in upcoming article about equipment used in re-installation of TBL