Let There Be

San Francisco, CA

Let There Be

How do we celebrate as a community? LET THERE BE references Market Street's energy, history, vast creative community and a civic reemergence.









Vision
Let There Be is a new work of public art set in the heart of San Francisco’s swiftly changing Mid-Market area. Let There Be is a mixed-media installation by artist Ben Davis that combines hand-crafted typography and projected content to celebrate the area’s energy, history, vast creative community and civic reemergence.

Location
Let There Be will be installed below the roofline on the eastern wall of 1019 Market Street, a newly renovated, historic building designed by architect George Adrian Applegarth and built in 1909. The building was originally the home of the Eastern Outfitting Company. Today, it is the newest addition to Zendesk’s Mid-Market campus and serves as the company’s headquarters.

Experience
Let There Be is anchored by a 45’x45’ printed banner that reads, “LET THERE BE.” Elegant typography designed by Invisible Spark harkens an earlier era of vitality on Market Street. Every night at sunset, the word “Light” is projected beneath the initial phrase, then replaced by a stream of images and video that reflect Market Street’s history and diverse creative community. Submitted and collectively curated by community arts organizations (SF Camerawork), the projected content depicts the work of artists in a range of media and disciplines.

Timing
Let There Be had its debut on June 26, 2014. The presentation started each evening just after sunset and repeated continuously until midnight. The installation is currently not in operation, but may be extended with community interest and support. The banner is still on view.